Codev Digital, SaaS & MVP Development Studio
/ Case StudyUI/UX

Illi Water

A premium D2C water brand Shopify storefront, designed in Figma.

Year
2024
Duration
1 week
Region
United Kingdom
Industry
D2C / Premium Consumer
Illi Water, hero shot
/ Overview

What we built.

Illi Water is a premium consumer brand we designed a complete Shopify storefront for, in Figma. The scope was design only, delivered in one week, covering homepage, product detail, and collection pages with a strong focus on usability and conversion. The design highlights product benefits, comparisons, and trust elements to support informed buying decisions, with a clean visual system that reflects quality and reliability, ready to build on Shopify.

  • Conversion-led PDP
  • Comparison tooling
  • Trust and certification panels
  • Shopify-ready Figma design
/ By the numbers

The outcome.

Real numbers from the live product, measured at launch and after 90 days.

01
Figma
Design-only scope

Figma design for their Shopify store.

02
1 wk
Design turnaround

Homepage, PDP, collection, comparison.

03
Premium
Visual system

Brand-aligned UI built for credibility.

Illi Water, challenge visual
/ The Challenge

Where founders got stuck.

The main challenge was presenting technical product information without overwhelming users, all within a fast one-week design turnaround. Building trust for first-time buyers through layout and content hierarchy was a key task. The design also needed to support easy product comparison while maintaining a premium look and translating cleanly onto Shopify.

/ Our Approach

How we shipped it.

Step 0101

Discover & scope

We ran a tight discovery sprint to pin the must-haves, kill the maybe-laters, and lock a 21-day build plan.

Step 0202

Design with intent

Figma flows, brand-aligned UI and clickable prototype validated with the founder before a single line of code.

Step 0303

Build & integrate

Senior engineers shipped the stack end-to-end, auth, payments, dashboards, integrations and a production deploy.

Step 0404

Launch & hand over

QA across devices, soft launch, then full code + IP transfer. Founder owns everything from day one.

/ Gallery

Inside the product.

Illi Water, gallery image 1
Illi Water, gallery image 2
Illi Water, gallery image 3
Illi Water, gallery image 4
Illi Water, gallery image 5
Illi Water, gallery image 6
Illi Water, gallery image 7
/ The Stack

Built on what scales.

Production-grade tools we trust to run real businesses. Every layer transfers to you on launch.

FigmaFigma
AIAI
PhotoshopPhotoshop
ShopifyShopify
ReactReact
/ Final word

Your idea is worth building.

Book a free 30-minute strategy call. We'll look at your idea, give honest feedback, and show you exactly what your MVP would look like.

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