Prime Raw
£1.5M of online sales in 3 months, branding, retail store, and B2B wholesale, end-to-end.
Featured Case StudyWhat we built.
Prime Raw is a UK pet food brand and an existing client who had already commissioned Dream LMS. For this project we did everything: the full branding and Figma design, the ecommerce store for their retail brand, and a dedicated wholesale B2B platform. The B2B side lets approved businesses place bulk orders, with a subscription model that ships recurring weekly orders automatically so they never have to place an order each time. A built-in dispatch management system handles fulfilment, and admins manage products, customers, orders, and dispatch through a custom backend. A customer coverage map provides visibility into serviced areas for marketing and expansion planning.
- Full branding and Figma design system
- Retail ecommerce store
- B2B wholesale platform with approved-buyer accounts
- Automatic weekly subscription orders
- Live dispatch console and coverage map
- Stripe and invoice billing
The outcome.
Real numbers from the live product, measured at launch and after 90 days.
From online orders alone, post-launch.
Figma, branding, retail store, and B2B platform in four weeks.
Recurring orders ship automatically, no re-ordering needed.
Customer geography for expansion and marketing.
Where founders got stuck.
The platform needed to support high-volume B2B ordering alongside a structured dispatch workflow for admin users, plus a subscription engine that reorders automatically every week. Managing fulfilment, delivery coordination, and dispatch status within one system required careful backend planning, all delivered from branding through to development in four weeks. Visualising customer locations through a live map for marketing insights added another layer of complexity.
How we shipped it.
Brand and design first
Built the whole brand identity and Figma design system before development, for an existing client we already knew well.
Retail then wholesale
Developed the ecommerce store for their retail brand, then a dedicated B2B wholesale platform for approved buyers.
Subscription engine
A subscription model places recurring weekly orders automatically, so buyers never have to re-order each time.
Dispatch and scale
Custom dispatch console and coverage map, soft launched with key accounts, then scaled to £1.5M in three months.
Inside the product.
Built on what scales.
Production-grade tools we trust to run real businesses. Every layer transfers to you on launch.
Figma
Node.js
Next.js
MongoDB
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